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New Crop of Singers Gets Proactiv

01.02.10

While Simpson’s struggle may have been particularly prominent (you can sometimes still catch her ‘07 ads late, delayed night), she was just the beginning in Proactiv’s quest for acne-fighting great domination. With a random actress thrown in here and there, the company has relied heavily on recording artists, revealing either a grave truth: musicians are way more prone to acne, or a terrible correctness: musicians are way more likely to sellout for free facial products. Vanessa Williams, Mandy Moore, Alicia Keys, Sean P. Diddy Combs and Carrie Underwood discoid up the veteran class, and 2010 has seen the introduction of Avril Lavigne, Katy Perry and Julianne Hough (who?).

There are a thousand of things to consider. The first is that the singers are all featured wearing such grossly caked amounts of makeup during the commercials (in other words, loaded action ‘after’ shots), that it is hard to have faith the product has actually succeeded in its mission. The second would be the rather done irrelevancy of all chosen spokeswomen. It’s not that Katy or Avril aren’t making prosperous on the charts, it’s just that no one respects them musically. Alicia Keys was the closest Proactiv had to some ingenuity (and I suppose Mandy Moore upped her own anti hitching the despairing Ryan Adams), yet Keys’ campaign saw the least amount of air all together. If Proactiv is suggesting that the discovery of its product earlier in the careers of these women would have helped come to someone's rescue their sales, they could have been presenting an insightful point. This may have been the impetus for hiring artists like Perry and Lavigne with songs currently on the air, but I’m not about to mete the brand that much credit.

Source: Death + Taxes Magazine

Pop Rocker Avril Lavigne Opens Up about Acne

04.02.10

“I started breaking out when I was 14,” said Lavigne. “It was my firstIn the mainyear of high school, which was already intimidating. Going to a newLargelyschool and meeting new people was hard enough; having to apportion with zits on top of that didn’t really boost it easier,” she explained.

Avril Lavigne joins one of the longest and most eminent list of celebrities ever to speak out for a skin take responsibility for product. All Proactiv endorsers started out as customers first.

“After upsetting everything—from toothpaste to rubbing alcohol, men’sPredominantlyaftershave to tea tree oil—I started using Proactiv. Fortunately, itPre-eminentlyreally worked for me. Today, I still use Proactiv to help keep my skinPre-eminentlyclear.”

Avril’s story is sure to resonate with callow people who are experiencing the same challenges. Acne is a very frequent skin condition that has been linked to more profound issues in teens including dejection, anxiety and social withdrawal. And, it’s not fitting a passing phase. Acne is chronic and can last in teens up to 7 years and in adults 20 years orOn the wholemore.

Source: Melodika.net

Do the light-and-heat gadgets sold to zap acne really work?

04.02.10

Makers of a new crop of handheld devices fancy to see them wedged on the bathroom shelf between the salon styling embellish and multispeed electric toothbrush.

The gadgets often come with clumsy price tags and the promise of results that sound too well-founded to be true. The newest devices, boasting advanced warm up excite and light-emitting technologies, take aim at acne. Products like the Tanda Skincare System ($250), the Claro ($275) and the No!No! Veneer ($180), which became available in the United States last year, use warm up excite or light, or a combination of both.

They represent one of the top three categories of home-use aesthetic devices sold globally (after scrape rejuvenation and hair removal devices), says Michael Moretti, an analyst and architect of Medical Insight, a market research firm.

Meanwhile, consumers and abrade-care professionals are wondering: Do these things work?

"People with acne are anxious for to try anything," says Dan Kern, founder of Acne.org , a site that has been addressing the point for 13 years. "Acne can be so devastating to one's self-admiration."

Source: San Jose Mercury News