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Choosing metal to tell a story

16.01.10

Hervé de Rivoire - Massilly has a dream of history in the metal packaging sector. Our business in its accepted industrial configuration exists since 1959 (we have just noteworthy our fiftieth anniversary!) but the group’s origins and its calm in metal goes back to 1911.The group has a turnover of €220 million and employs 1350 people across the everyone and through 24 companies.

Our activity in boxes and promotional packs has literally always offered solutions to the perfumery-cosmetics sector and we designed a few years ago good-looking cases for Sephora, boxes, for Yves Saint-Laurent Parfums, Biotherm and for a few other brands less recently. In the wine and spirits sector, we designed promotional canisters for Ballantine’s among other brands.

We launched the "My Box by Massilly" discord at the last Luxepack. This new entity provides a dedicated offer with dear cases and boxes for brands. In addition to having industrial resources (see below), it offers a new marketing passage with a new sales team. Our booth at Luxepack reflected this revolution with the presentation of our new website www.myboxbymassilly.com , a new visual chart and simulation samples dedicated to importance markets. Twenty premium decorations were showcased.

Source: Premium beauty

L'Oréal's Eric Tarral calls for a fresh travel retail approach

18.01.10

FRANCE. Eric Tarral, one of the most effectual figures in travel retail, has called for a fresh new approximate to the sector as it emerges from the 2009 crisis.

In a landmark question, to be published in full in The Moodie Report Print Edition later this month, the Managing Manager Travel Retail Worldwide of L’Oréal Produits de Luxe Oecumenical (Luxury Products Division) says the industry must station relying on passenger traffic increases to boost sales and nave on footfall and penetration instead.

During the crisis the company enlisted the services of boutique consultancy to con the travel retail channel. Following that study Tarral drew a series of prime conclusions. The most pivotal was the fact that the travel retail determination had been riding “the elevator of traffic” for many years. “Suddenly,” Tarral says in the to, “the elevator just stopped.

“What do you do if the elevator stops? You due have to walk up the steps.”

The second

Source: MoodieReport

Sugababe HEIDI RANGE, 26, on her addiction to fake tan and giving up fad diets

09.01.10

Braids
"My hair is naturally fine and poker straight so I'm always demanding to create big, curly waves. My favourite product is Shockwaves Styling Profit Gloss & Hold Hairspray, £2.93 - it's great for getting abundance into the roots, and it also protects my hair from the heat because I have it styled so much."

Overlay
"I used to be a nightmare for sleeping in my make-up because I would be too exhausted to take it off, but now I'm punctilious about removing it with Johnson's 3 in 1 Facial Cleansing Wipes, £2.99. I have also started using Biotherm's Hide Vivo Anti-Ageing Care moisturiser, £43, and have remarkably noticed that my skin is softer."

Face
"I've got quite unctuous skin so when I'm not working I try to keep my make-up to a minimum. Laura Mercier Illuminating Tinted Moisturiser in Ordinary Radiance, £32, gives my skin a lift and keeps the oil at bay. Then a dab of Fringe benefits Ooh La Lift, £14.50, sorts out my tired-looking under-eye precinct."

Source: News of the World